Anna Mašátová

Cultural manager, art historian, journalist, PR specialist, and lecturer with extensive experience in the Czech and international music scene. She is the editor of the ArtCafé program on Czech National Radio Vltava, an assistant professor at the Janáček Academy of Performing Arts in Brno (JAMU), and the deputy editor-in-chief of the cultural magazine Uni. She is also a member of the Czech Music Academy for the prestigious Anděl Awards, the jury for the National Awards of the Ministry of Culture, Slovakia’s Radio_Head Awards in the World Music and Folk categories, and a jury member for WOMEX 2025.

As the founder of AMPromotions, an agency specializing in music PR, management, and booking, she has been dedicated to supporting artists and strengthening the music industry. She has led workshops, mentoring sessions, and panel discussions at major international events such as WOMEX, Ment Ljubljana, Czech Music Crossroads, and World Music Festival Bratislava and served as a mentor in the MOST program. Actively involved in grant committees and award juries, she plays a key role in shaping the Czech and international music landscape.

Committed to educating musicians and industry professionals, she focuses on practical skills, infrastructure development, and building networking platforms to enhance the professionalization of the Czech music scene. A regular speaker at discussion forums and public debates, she frequently leads workshops and mentoring sessions. She is also the coordinator of Crossing Borders in Music, a project for the European Capital of Culture České Budějovice 2028.

WORK EXPERIENCE

Assistant Professor

09/2022 – Present
Janáček Academy of Music and Performing Arts in Brno (JAMU)

  • Lecturer in Public Relations for master’s program students.
  • Focus on practical skills, media strategies, and communication in the music industry.

Editor – Czech National Radio Vltava

2023 – Present

  • Managing and preparing the daily one-hour cultural program ArtCafé.
  • Conducting interviews with leading figures from various artistic fields.

Freelance Journalist

06/2010 – Present

  • Articles, reports, and interviews published in leading Czech newspapers and magazines (Lidové noviny, MF Dnes, Full Moon Magazine, Cultural Magazine Uni, Spark, Headliner, Rock & Pop), as well as in online media.
  • Interviews with international artists such as Patti Smith, Alt-J, Amanda Palmer, Avishai Cohen, Branford Marsalis, Thurston Moore, Kurt Vile, Elijah Wood, John Parish, Lee Ranaldo, Machinedrum, and many more.

LECTURER & SPEAKER

  • Music Industry in Garáž (EHMK Trenčín & Pohoda Festival, 2024) – Presentation on the Czech music scene.
  • LALA Labs: Rýchlokurz hudobného manažmentu (2024) – Lecturer in the PR & Marketing in Music panel.
  • MENT Ljubljana (2019, 2022) – Moderator of keynote interviews with Clémence Renaut (ATC Live, FR) and Ronald Keizer (BLIP Agency, NL).
  • Meltingpot Forum (2017, 2018) – Interviews with John Parish and Donny McCaslin at Europe’s largest live interdisciplinary forum.
  • SYMPOSIUM: Art | Music | Management 2024, Brno – Moderator of a panel on sustainability.
  • WOMEX 2017, 2021 – Co-coordinator of the Central & Eastern European Networking Session.
  • Speaker, panelist, and workshop leader at Nouvelle Prague, Czech Music Crossroads, MusicMatch, World Music Festival Bratislava, Kytary.cz, Svaz autorů a interpretů, Jaroslav Ježek Conservatory, JAMU, and others.

MENTORING

2018 – Present

  • Providing consultations for cultural and music projects in private and public settings.
  • Regular mentor in speed-meeting formats at international music conferences.

WOMEX 2024

  • Hosted PR mentoring session with Fiona Bloom for the European Music Managers Alliance.
  • Led the International Music Managers Networking Session.

MOST Mentoring Music Program 2023

  • Twelve-month mentorship of two Balkan music projects: Pjev (Croatia) and Alice in Wonderband (Serbia).

WOMEX 2019

  • Led the Roundtable Mentoring Network Meeting: Discover Czech and Slovak Music Scene.

MUSIC MANAGEMENT & BOOKING

  • Presented bands at major festivals such as Eurosonic Noorderslag, MENT Ljubljana, Spring Break (Poland), WOMEX, Ritmo Budapest, Czech Music Crossroads, and others.

SIGNIFICANT ACTIVITIES

  • Member of the Czech Music Academy, selecting nominees and winners for the prestigious Anděl Awards.
  • Jury member for the Ministry of Culture Awards for contributions to music.
  • Juror for the Slovak Radio_Head Awards in the World Music & Folk categories.
  • WOMEX Jury Member 2025.
  • Nouvelle Prague Music Conference Director (2020–2022).
  • Former jury member for the Vinyla Awards (2018).
  • Grant committee member for Alternative Music at the Czech Ministry of Culture (2018–2023).
  • Advisory board member for Czech Music Export Office SoundCzech (2017–2019).